To produce a product that would best benefit patients’ well-being, my process was as follows: discover (in-depth domain research), define (product strategy), design (content development, wireframes, early prototypes, informal user testing), develop (final prototype).

Problem Statement

Unreliable medical information online frequently heightens anxiety. Expectant mothers diagnosed with placenta previa (a pregnancy complication) therefore need a trustworthy, complete, and accessible resource to better inform self-care.

Hearing about an abnormality in the placenta that may require bed rest or even a premature C-section can be deeply unsettling for any woman in pregnancy. Rather than trying to process everything during a brief doctor’s visit or turning to the internet — where unreliable information often induces unnecessary panic — patients need a reputable and comprehensive resource that is accessible in both the language and the modality. This resource would allow them to review the details of their condition at their own pace, empowering them to understand it better and take appropriate steps for their well-being.

Domain Research & Content Strategy

I synthesized the scientific content from 22 digital resources and 16 physical textbooks, completing my due diligence in researching the reputation of each source.

In the end, I outlined these sections: Risk Factors, Types of Placenta Previa, Associated Condition, Pathophysiology, Diagnosis, Treatment, Prognosis, and Prevention — satisfying patients’ likely curiosities while facilitating their well-being. My medical content advisor commended my content as thoughtfully and reliably researched.

Initial pathology sketch

Product Strategy

Shifting the focus from a landscape print resource, I aimed to instead deliver a QR code-based mobile website that offers a more accessible and interactive experience to patients.

After diagnosis, the doctor can provide patients with a QR code to direct them to this learning resource. By delivering a mobile website instead of a 2-page spread print, we can reduce paper waste and modernize the experience.

Wireframes and Evaluation

Evaluation of interactive wireframes via design critiques and 5 observational studies led to qualitative insights that pointed to several user challenges.

Improvement Example #1: Improved icon readability by reducing intricacy.

Final Prototype

The final prototype aims to deliver an accessible, stress-free learning experience, offering advanced reading only as needed.